Overall Ranking
12th
of 20 La Liga clubs
▲ 2 from last month
Metrics in Q1
7 / 26
↑ 2 from last month
Biggest Gap
Hospitality CPA
€45 vs €28 peer median
Data Trust
What stands behind this edition — only benchmark-ready data enters the peer pool
Connections
8 / 8 healthy
All platform feeds current
Classification Confidence
96%
of spend auto-classified · 2 campaigns need review
Benchmark-Eligible
24 / 26 metrics
2 own-trend only (tracking gaps)
Peer Pool
n = 20 clubs
Min. sample rules enforced on every benchmark
Quartile Rankings by Module
Compared to all La Liga clubs · peer pool n=20
Q1 = Top 25%
Q2 = 26–50%
Q3 = 51–75%
Q4 = Bottom 25%
Key Actions This MonthINTELLIGENCE
Data-driven priority recommendations, generated from benchmark gaps
Channel Mix
Platform spend distribution with per-channel efficiency metrics
Prospecting vs Retargeting
Strategic allocation and returns by audience type
Paid Content
Creative volume and freshness across all campaigns
Ticketing Campaigns
Matchday, season ticket, and cup fixture promotions
Hospitality Campaigns
VIP, corporate, and premium experiences
Shop Campaigns
Kit, merchandise, and store promotions
Revenue Per Session
Primary on-site efficiency metric — normalises across campaign types
Conversion Rates
Secondary metric — funnel completion rates by commercial area
Device Performance
Revenue per session and conversion rate by device
Page Speed & Engagement
Technical performance on key commercial pages
Overall Social Performance
Aggregated across all platforms, normalised to follower count
Performance by Channel
Per-platform breakdown with peer comparisons
Instagram
Engagement, content mix, and commercial traffic
Facebook
Page performance and reach metrics
TikTok
Short-form video performance
YouTube
Long-form content and subscriber growth
Revenue Attribution by Channel
Percentage of commercial revenue by acquisition source
Paid Media Share of Revenue
Your paid media contribution vs. peers
Shop Geo Distribution
Online shop buyer locations — your club vs. peer median
Matchday Spend & ROAS Distribution
Daily spend and returns relative to fixture day (avg of last 10 home matches)
Win / Loss Performance Impact
Revenue and ROAS change by campaign type between match result and next fixture
Seasonal Revenue & ROAS ForecastINTELLIGENCE
Monthly actuals with projections based on historic averages · Your club vs peer median
ARENAMARK · The Sports Commercial Benchmark — demonstration environment, illustrative data only
Anonymised peer benchmarks · minimum sample sizes enforced · no member sees another member's data